KDP Royalty Rates Explained

SelfPublishToolkit · Free KDP Author Guide

Amazon KDP pays authors royalties on every sale, but the rate you earn depends on format, pricing, and territory. Ebook royalties work differently from paperback royalties — and getting your pricing wrong can cost you thousands over the life of a book. This guide breaks down exactly how KDP royalties work for each format.

Kindle ebook royalties: 35% vs 70%

KDP offers two royalty tiers for Kindle ebooks:

TierPrice range (USD)MarketsRequirement
70%$2.99 – $9.99US, UK, CA, AU, DE, FR, IT, ES, JP, IN, BR, MXMust be enrolled in KDP Select, or priced within range
35%$0.99 – $200All marketsAny price outside the 70% range automatically drops to 35%

Note: KDP also deducts a delivery charge from the 70% tier based on file size. For most text-based books this is a few cents, but image-heavy books (cookbooks, children's books, illustrated guides) can see meaningful delivery costs.

Practical tip: Price your Kindle ebook between $2.99 and $9.99 to earn the 70% royalty. Pricing at $0.99 drops you to 35%, and anything above $9.99 also drops to 35%. The $2.99–$4.99 range tends to maximise both royalty rate and conversion on non-fiction.

Paperback royalties: the printing cost formula

For paperback books, KDP pays a flat 60% royalty on the list price minus the printing cost. Printing costs depend on page count and ink type.

Royalty = (List Price × 0.60) − Printing Cost

Printing costs for the most common configurations (USD, US marketplace):

Ink typeFixed costPer page costExample: 200 pages
Black & White$0.85$0.012/page$0.85 + $2.40 = $3.25
Standard Color$0.85$0.07/page$0.85 + $14.00 = $14.85
Premium Color$0.85$0.10/page$0.85 + $20.00 = $20.85

At a $14.99 list price on a 200-page B&W paperback: (14.99 × 0.60) − 3.25 = $5.74 royalty. At $9.99: (9.99 × 0.60) − 3.25 = $2.74 royalty. Pricing matters significantly for paperbacks.

Why your royalty sometimes seems wrong

The most common reason KDP royalties look lower than expected is the expanded distribution channel. When you opt into expanded distribution (Ingram, bookstores), KDP applies a 40% royalty rate instead of 60% to compensate for the larger wholesale discount given to retailers. You can see the per-channel breakdown in your KDP Pricing page for each book.

Another common issue: KDP calculates royalties on the VAT-exclusive price in VAT-applicable countries (UK, EU). If your UK price is £4.99 and VAT is 20%, Amazon bases your royalty on approximately £4.16, not £4.99.

Free KDP Royalty Calculator

Enter your page count, trim size, and list price to instantly calculate your exact per-unit royalty — for B&W, Standard Color, and Premium Color.

Try the Royalty Calculator →

Tips for maximising KDP royalties

Paperback: Set your price at a point where your royalty covers at least $2–3 margin after printing. For B&W books, $12.99–$16.99 tends to hit the sweet spot between buyer conversion and author earnings. Very thin margins at $9.99 are common mistakes for new authors.

Kindle: Test prices in the $3.99–$6.99 range for non-fiction. Fiction often performs well at $4.99. Pricing below $2.99 halves your royalty rate with minimal conversion uplift.

KDP Select: Enrolling in KDP Select makes you eligible for Kindle Unlimited page reads (KENP). You earn roughly $0.004–0.005 per page read, which can exceed sale royalties for longer books with an engaged readership.